The Medium is the Message


When Marshall McLuhan coined the phrase “The medium is the message” in 1964, I don’t think he could have ever imagined how powerful and relevant this statement would be in the years to come. 

It is no longer just an ominous warning pertaining to television shows, commercials, and the dissemination of grand ideas to the masses. This statement holds enormous weight in the gym as well. Whether or not you hold court with coaches, athletes, or Karen’s this statement is the compass from which we find direction in programming.

What are our mediums in the weight room, well let’s think about this.

Are mediums just the tools in which we execute exercise?

Dumbbells, barbells, cables machines, kettlebells and indian clubs?

Or is our medium as well how we choose to coach, cue, and deliver our ideas.

Language is powerful, language delivers intent. 

If intent is to act skillfully and with care, then our choice of language and the medium in which we communicate must adhere to these same principles.

Over the course of these posts I will do my best to address intent, critical thinking, programming, but most of all communication. Because no matter the message, its value is in it's ability to be absorbed by your audience.